25.1.07

My Goodness! My Guinness...is Red!

Guinness...The Godfather of all Stouts...The Nectar of the Irish Gods...
The "Black Stuff"...


...is undergoing a bit of a makeover this month. According to Diageo, the world's largest alcoholic drinks group and the owner's of Guinness, Guinness launches a trial of this intriguing new draught this month in 142 pubs owned by Mitchell & Butlers. The new Guinness Red uses a lighter barley for the ruby red colouring; yet, will maintain the creamy head of its traditional, darker predecessor and, much to a drinker's delight, its original price. In addition, it will maintain its 4.1 percent alcohol level and will be brewed at the traditional St. James Gate Brewery in Dublin. The trial period will probably last 3-9 months and is one of many trials that Guinness has released.


So, dear, Guinness drinkers alike worldwide...drink on! Just don't be alarmed at the tinge of your draught...it's a purposeful snafu!


Guinness Factoids:
-Guinness is served in 150 countries worldwide.
-10 million glasses of Guinness are consumed every day.
-Though heavily associated with Ireland, the parent company owning Guinness has been headquartered in London since 1932.

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